An introductory study and overview of the role of business in society as well as a discussion of the various disciplines of business including an overview of business organization, management, marketing, human resource management, and finance. Also a study and discussion of various strategies for success of specific public and private firms as well as a small business. Business vocabulary used to understand and interpret business news and information.

A study of the development of an effective marketing program including consumer behavior, product, pricing, distribution, and promotional strategies.

This course is to provide entry-level bankers with information they need to provide effective service to their customers, thereby having an impact on banking profitability. This information includes how banks affect the economy, why they are in business, what services they provide, and how they provide them. Students also get a basic understanding of the interrelationships of various departments within a bank.

Deals with sales as a career and the application of professional selling techniques. Topics include the duties and responsibilities of a professional salesperson, the development, planning and implementation of a sales presentation, role-playing activities, and the various techniques and methods involved in making a sale.